brand messaging
We help companies in Central NY communicate clearly to attract and land more clients.
![switchstance-hero-2024](https://switchyourstance.com/wp-content/uploads/2024/01/switchstance-hero-2024.jpg)
![CEO-Logo-White](https://switchyourstance.com/wp-content/uploads/2024/01/CEO-Logo-White.png)
![Syracuse-University](https://switchyourstance.com/wp-content/uploads/2024/01/Syracuse-University.png)
![Downtown-Committee](https://switchyourstance.com/wp-content/uploads/2024/01/Downtown-Committee.png)
![Columbia-University](https://switchyourstance.com/wp-content/uploads/2024/01/Columbia-University.png)
![Stone-Quarry-Art-Park](https://switchyourstance.com/wp-content/uploads/2024/01/Stone-Quarry-Art-Park.png)
Our Services
![1](https://switchyourstance.com/wp-content/uploads/2024/01/1.png)
We identify vague or unclear language that causes hesitation in your prospects.
![2](https://switchyourstance.com/wp-content/uploads/2024/01/2.png)
We develop new messaging that makes your value super clear.
![3](https://switchyourstance.com/wp-content/uploads/2024/01/3.png)
We apply these ideas to your website, so prospects are well informed.
OUR CLIENTS
![](https://switchyourstance.com/wp-content/uploads/2021/03/joey-levy.png)
Joey Levy
Owner
“It was difficult for me to articulate how I add value to my customer’s lives. 3 months after working with them, I’ve 8X’d my investment”
![stars-gold](https://switchyourstance.com/wp-content/uploads/2023/02/stars-gold.png)
![](https://switchyourstance.com/wp-content/uploads/2020/02/team_peteGallo.png)
Peter Gallo
Owner
“I had been running my business for 12 years when I hit a plateau. Now, for the first time in 3 years, sales are increasing. I only wish I had found them sooner.”
![stars-gold](https://switchyourstance.com/wp-content/uploads/2023/02/stars-gold.png)
![](https://switchyourstance.com/wp-content/uploads/2022/09/elisa-cottrell-tiny.png)
Elisa Cottrell
Consultant
“We needed to simplify our messaging so people visiting our website didn’t get overwhelmed. They made our message so easy for people to relate to and understand.”
![stars-gold](https://switchyourstance.com/wp-content/uploads/2023/02/stars-gold.png)
about us
Confused prospects don’t become paying clients.
When you’re so close to your own organization, finding the right way to talk to prospects can be a struggle. We specialize in turning complex ideas into clear, memorable messages, making sure your hard work shines through in just a few words. Being rooted in Syracuse, we help community-focused organizations like yours get the recognition they deserve. Damian’s expertise in brand and web strategy will help you say the right things to the right people.
![damian](https://switchyourstance.com/wp-content/uploads/2022/11/damian.png)
Damian Vallelonga, Lead Strategist
Case Studies
![CEO-Logo-White](https://switchyourstance.com/wp-content/uploads/2024/01/CEO-Logo-White.png)
TalkCNY Podcast
Damian talks about why messaging is critical to business success.