The Problem: An outdated and bloated website was holding this growing firm back from reaching its goals.
Out Solution: After conducting a thorough website audit to uncover all the various types of content included, we started paring down and consolidating pages in an effort to streamline the user experience and eliminate the possibility of people feeling overwhelmed by all the content. With an updated sitemap in hand, we focused on telling the story of the people being helped by the lawyers at Edwards Group. The simplified language allows people to quickly understand the immense value that the firm provides, and educates them in areas of law that people find very helpful. Clients are often dealing with difficult family issues, and need to understand that Edwards Group not only has the experience to help them, but the understanding that these are sensitive topics that deserve thoughtful guidance and service.
What we did
Content Strategy, Copywriting, Web Design & Development
Estate Planning & Elder Law
“He took our messaging and just made it so easy for people to relate to and understand.”
Consultant, Edwards Group